Our Strategy

Our vision is to be the leading African storyteller and, in so doing, set the benchmark for the continent’s content industry.

We partner with the best in the field to produce and acquire the most entertaining and informative video entertainment in Africa. In this way, we play a leading role in developing and upskilling the industry. Our global outlook is matched by hyper-local insights and we are continually looking for ways to improve on what we do.

Our mission is to create relevant, aspirational video entertainment that resonates with our communities. In our drive to create content that people talk about, we are building active communities whose members engage on all platforms.